The colors were chosen to correspond to their flavors: They are vibrant, as all fruit-based advertisement is, and the subtle gradients allow the colors to pop out to the viewer in a low-key manner. The wavy, label create a sense of flow that guides the viewer’s eyes. The bubbles also give a sense of what the product is about. The cans are colored in a darker of the color that the labels are, creating a contrast between the dark aluminum and the light labels.