A Visual indicator of what recieving a letter from the Pittsburgh Pretzel Pitt would look like. The letter is topped on both sides by pretzels, and underneath the text lies the logo, faded as to not make the text difficult to read.

Logan Lehew Logo

Pittsburgh Pretzel Pitt Business Ensemble

The front of the Pittsburgh Pretzel Pitt Business Card
The back of the Pittsburgh Pretzel Pitt Business Card

This business presentation focuses on the physical uses of the Pretzel Pitt’s branding. This presentation contains letterheads, envelopes, icons, and the Pitt’s own business card, all of which will be used in marketing and branding for the company.
A Visual of the envelope that one would recieve a letter from the PPP in.
This logo evokes the crunchy salty feel of the pretzel, while the branding keeps the icon close to its pittsburgh home. The color scheme focuses heavily on the tan, brown, and white you’d associate with pretzels, and keeps it simple with just those three colors. This allows for the brand to be simple, yet expressive with its design.

Contact Information

225 Woodhurst Terrace, Wexford PA, 15090
loganlehew14@gmail.com ~2022 - Logan Lehew